Creative Development. Experiential Design.
Throughout my career, I have managed the creation of and personally designed national advertising sweepstakes, large and small-scale experiential activations, permanent branded installations, trade show booths, interactive branded vehicles, and more, with a focus on brand awareness, product education and consumer intrigue and enjoyment. I have been lucky enough to work with a variety of brands within a variety of industries. From cosmetics, to beverage, to homeware, to sports, I have injected my propensity for larger-than-life visual treatments and unexpected structural design into each of the projects I have taken on.
With a background in creative thinking strategies, fabrication, and industrial design, I seek to synthesize the creative and cultural motivations of each client with practical and strategic design thinking to present relevant, practical, and inspired solutions that successfully achieves the brands goals.