In 2022, Cogent World developed the partnership with kitchenware giant Instant Brands and Los Angeles streetwear brand Rhude to create a collection of limited edition kitchen products.

In developing the concept for the launch event, the team wanted to emulate an exclusive, back room, dinner series featuring the newly designed products. Transforming the wine room of a classic Italian restaurant in Los Angeles, the collection and launch event brough Instant Brands’ timeless catalogue into the cultural conversation by featuring artwork and visual motifs that call back to each individual brand as well as the ground-breaking collaboration.

The products sold out quickly, and the partnership drove massive social media engagement with over 620K social impressions and over 300M earned media impressions.

Concept Renderings

Activation