Urban Decay
Lip Bond Back Talk Launch Event
Creative Direction
2D Design
Production Design
In 2023, Cogent World designed and executed a brand experience at an outdoor film festival at the Hollywood Forever Cemetery in support of Urban Decay’s launch of the LipBond Back Talk Collection.
Inspired by old Hollywood and the classic movie theater experience, the activation included an interactive AR Backtalk movie poster generator, a photo moment complete with an Urban Decay neon marquee and vintage movie theater seats, product sampling stations and Urban Decay Welcome Kits that were distributed throughout the event. Aesthetically, the activation featured cinema red curtains, an illuminated “Now Playing” marquee and signage that emulated the timeless distressed look of Urban Decay’s branding.
Concept Renderings
3D Renderings by Rowena Karmy
