Event Photography by MORGAN
LOVESAC
“Stealthtech” Launch Event
Art Direction
2D/3D Design
Production Design
Launched around the Superbowl, Cogent World created the ultimate LOVESAC product launch event which was designed to showcase and unveil the newest in Lovesac “Sactionals” featuring Stealthtech Technology.
Taking place at the Hollywood Palladium in Los Angeles, we transformed the lower level of the venue into a sci-fi inspired keynote event for the official launch of this product complete with a custom fabricated illuminated archway, gobo lights and viewing area. As Lovesac Stealthtech products are designed with embedded with Harman/Kardon speakers, we wanted to showcase the full range of capabilities through different immersive settings which included Sports, Music and Gaming.
Concept Renderings
Activation
Event Photography by MORGAN